The New World of Computer-Generated Imagery

How High-End Home Brands Are Benefiting from CGI

It used to be that creating fantasy kitchen photography as part of a marketing campaign for our client Viking Range required a highly complex, six-figure photo shoot, complete with skilled set designers, food stylists, and prop masters – not to mention an A-level photographer and producer. »  Read More

Smart New Insights From The Smart Home

What high-end home brands can learn about the connected home. 

 

I continue to be fascinated with the concept of the smart home – or as some call it, the connected home – because I think that technology will have an increasingly dramatic impact on high-end home brands during the next few years. »  Read More