How High-End Home Brands Are Benefiting from CGI
It used to be that creating fantasy kitchen photography as part of a marketing campaign for our client Viking Range required a highly complex, six-figure photo shoot, complete with skilled set designers, food stylists, and prop masters – not to mention an A-level photographer and producer. » Read More
High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?
Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. » Read More
What high-end home brands can learn about the connected home.
I continue to be fascinated with the concept of the smart home – or as some call it, the connected home – because I think that technology will have an increasingly dramatic impact on high-end home brands during the next few years. » Read More