How the Millennial experience continues to impact high-end brands
I read an interesting piece recently about Millennials in The New York Times, which demonstrates the highs and lows of this remarkable group of consumers – and the challenges faced by marketers of high-end brands to impact their buying decisions. » Read More
And how they will impact high-end brands
To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.
That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. » Read More
If product features cascade downward, might shopper behavior cascade upward?
I’ve always bought into the luxury marketing theory that product features launch at the high end and cascade downward to the mass-market.
For instance, the in-dash navigation system once found in a Lexus has cascaded down to a mid-market Toyota.
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