When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. » Read More
I'm Chris Ray. Over the last 30 years, I’ve worked with some of America’s most notable high-end home brands – and led them to the ever-evolving affluent consumer. Upward Home was created to deliver insights and observations about the high-end marketplace and demographic. Here you will find innovative strategies and tactics designed to help you build brands, generate leads, and drive sales.
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