Good, Better, Best for High-End Home Brands

A high-end home brand that provides options can dramatically impact a buyer’s perception of value.


When brand marketers face the inevitable dilemma of expanding a product line, an often difficult decision is whether to go up- or down-market. Either choice has its own inherent risks and rewards: Introducing a lower-priced line of products may open your brand to a new kind of consumer, but you need to be careful not to commoditize your brand. »  Read More