Leveraging the Luxury Experience Economy

This post was written by the Upward Home team.

The Experience Economy

For luxury brands, business as usual is just not enough in today’s economy. Consumers expect premium quality, but now they want more. Some economists say that we are moving from selling goods and services to selling consumer experiences. »  Read More

Launching Your Brand Upmarket

NanoBond cookware in Napa, Calif. (Photo copyright Nader Khouri 2016, naderkhouri.com)

A picture is worth 1000 words. But credibility is worth much more in sales.

 

For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. »  Read More

How to Humanize Your High-End Brand

Connecting with consumers is key to success

For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. »  Read More

How to Navigate the Slowdown for High-End Brands

 

 A downturn can sometimes represent an opportunity

 

“The world’s wealthy are shutting their wallets.”

I am by nature a glass-half-full kind of person, ever the optimist. In fact, if you’ve read many of these columns in Upward Home, you’ll know that I have a fundamental bullish view on the long-term potential of high-end brands. »  Read More

Why You Should Ban the L-Word Now

 

The times are changing—and reaching new affluents requires creative marketing for high-end home brands

 

Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise.

Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a high price tag. »  Read More

Your Favorite 2015 Upward Home Posts

We have identified the posts that you read the most in 2015. From digging deeper into the story behind C3 Design to learning that Ultra Affluents are looking for luxury in items that have “excellent design” rather than “exclusiveness”, we have learned a lot. »  Read More