Do you understand how consumers are shopping your brand?
More and more consumers are using mobile devices to shop for home-related brands. And since one of the top-five purchase categories for smartphones is the home, you would expect that home brands would finally get into the game. » Read More
Driving progress towards clear goals can take your brand to a higher level.
I remember the first time a client admitted, “I’m not sure that we know what success looks like.” Sales and profits at his high-end home brand were solid. » Read More
With affluent consumers choosing exotic materials and contemporary designs, the rest of the home may just follow suit.
I’ve always believed that high-end kitchen cabinets were not only a good forecast tool for design trends, but also a sort of “leading financial indicator” for the entire high-end home category. » Read More
While today’s production budgets are tighter than ever, high-end brands need to use proven strategies to project an upmarket image.
For most brands, the days of $100,000 print shoots or cost-is-no-object film productions are long gone. New media demands a constant stream of content—so even if your budgets are roughly where they were pre-recession, quantity and quality are in constant battle. » Read More
How the mindset of one CEO might affect marketing directors across the home category.
The CEO of a high-end home brand was visiting with me about revenue and profit trends at his company. We had talked about some of the inherent challenges facing his brand. » Read More