Consulting

Chris Ray Consulting

Chris has refined brand and go-to-market strategy for a wide variety of high-end home brands, helping both established and aspiring brands reach even higher – and embrace more market share in the process.

Consulting packages include:

Expert Inquiry

Overview:

Talk through the challenges that are holding you up. Ask a few questions or get a second opinion from an industry expert.

Time Commitment:

One-hour virtual consulting session. Session includes no more than two people from your organization.

Deliverables:

Spend time talking with one of the industry’s experts. Sessions are $250/hour, and the discussion topic should be provided in advance.

Brand Audit

Overview:

Asses your brand’s current performance and learn how you can fill in gaps and strengthen your brand to meet your goals.

Time Commitment:

Audit includes a one-hour pre-audit meeting and two-hour findings meeting.

Deliverables:

Analysis of your current brand. Includes competitive review of two or three brands, along with your brand’s strengths, weaknesses, gaps and opportunities.

This brand audit gives you the foundation to determine whether you need to update your brand or simply strengthen it.

Brand Journey and Business-Building Plan

Overview:

Brand Journey is a bespoke planning process that has taken some of the world’s leading brands from good to great.

Time Commitment:

Four- to-six hour in-person session with five to seven members of your company’s leadership team and a follow-up two-hour findings session.

Deliverables:

Brand identity creation, update or manifestation.

Go-to-market strategy.

Business building one-year communications plan.

High-level concepts based on the plan.

Timeline and budget for plan execution, if desired.

Custom Consulting Package

Overview:

My goal is to support your business in its growth. If you don’t see exactly what you need here, let me know, and we can build a custom package for your organization.

Deliverables:

Custom packages could include: research, marketing department assessments, POVs, project-based work, marketing plan review, a series of virtual consulting sessions, employee communications guidance, path-to-purchase modeling, etc.

 

Past High-End Home Experience Includes – Viking Range, St. Charles Cabinetry, ClimateMaster Geothermal, Hestan, Hunter Douglas, Hunter Fans, Friedrich, Baker’s Creek Flooring.