Affluent Brands and Cross-Promotion: Is the reward worth the risk?

This post was written by the Upward Home team

Cross-promotion can be a mutually beneficial tool for brands looking to expand their footprint and attract a new audience.

Many marketers struggle with cross-promotion, especially when it comes to high-end brands. There is an inherent risk of muddling your top tier brand name with one of a lower reputation, thus putting your company in the wrong conversation. »  Read More