Stakeholders Need Numbers to Realize the Value of Marketing

 

Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly in the case of high-end brands.

A recent study from Notre Dame’s Mendoza College of Business, Stanford University and London Business School examined 506 CEOs of large corporations and found that 25 percent have a marketing background. »  Read More

Best Marketing Practices Among High-End Home Brands

Five things you can do to dramatically improve your marketing performance.

 

A few years ago, one of my high-end home brand clients was asked to participate in some benchmarking research from a leading management consulting firm. The consultants were studying a handful of leading consumer brands in order to capture some of the best practices for a large client in a similar category.

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