Life Begins at the End of Your Comfort Zone

Introducing the Ramey Reach Higher Grants

Last year, I helped sail a boat in an overnight race from Key West to Cuba – which for me was literally and figuratively sailing into the unknown. Not only had I never sailed a boat out of sight of the shoreline, I had certainly never sailed through the Florida Straits to a communist country where my visit still technically fell into a semi-gray area of legality. »  Read More

Micro Influencers, Major Results.

Find the right social media influencer for your high-end home brand

 

This post was written by The Upward Home Team

Luxury brands have been slow to embrace the power of social media. Many are worried it will hurt the integrity and exclusiveness of their image. »  Read More

A Tale of Two Cities

High-End Brands Face the Best of Times, the Worst of Times

 

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way. »  Read More

Launching Your Brand Upmarket

NanoBond cookware in Napa, Calif. (Photo copyright Nader Khouri 2016, naderkhouri.com)

A picture is worth 1000 words. But credibility is worth much more in sales.

 

For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. »  Read More

How to Humanize Your High-End Brand

Connecting with consumers is key to success

For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. »  Read More

How to Navigate the Slowdown for High-End Brands

 

 A downturn can sometimes represent an opportunity

 

“The world’s wealthy are shutting their wallets.”

I am by nature a glass-half-full kind of person, ever the optimist. In fact, if you’ve read many of these columns in Upward Home, you’ll know that I have a fundamental bullish view on the long-term potential of high-end brands. »  Read More

Are We (Finally) on the Edge of the Smart-Home Revolution?

 

High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?

 

Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. »  Read More

Why You Should Ban the L-Word Now

 

The times are changing—and reaching new affluents requires creative marketing for high-end home brands

 

Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise.

Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a high price tag. »  Read More